Side Hustle to Main Hustle: B. Loving, L3C

The Cubicle Life has the pleasure to sit down and talk with Bbad, Founder & Executive Director of B. Loving, L3C. Learn how she took her authentic black experience and transformed it into a safe space for black femmes.

B. Bad, Founder & Executive Director of B. Loving, L3C

Describe your business
B. Loving was created to cultivate a space for collective healing, conversation and liberation, amongst Black Femmes exclusively. Which is further carried out through our four pillars, loving your Blackness, loving yourself, loving your sister, and living and loving your dreams. With the intention, that we are all able to both cultivate wholeness as individuals, and as a community.

In parallel paths, I’ve also been doing some digital and social strategy for Black femme owned brands. Focusing on building a deeper/authentic connection with their audiences.

How did you get started?
B. Loving is my soul’s work. Through my own awakening, birthed my mission, to act as an inner transformation catalyst, for other Black femmes. Helping them to both actualize, and build better relationships with themselves. It was through my own journey of self-actualization, that I realized that my mission was to bring that same journey to all Black femmes. At the intersection of this mission, and my talent for storytelling birthed the alignment of B. Loving.

Where were you working before starting your business?
Prior to quitting, to live in alignment with my mission. I worked at two top advertising and public relations agencies, on fortune 500 brands.

When did you decide to leave your job? And what influenced you to do it?
At my first job, I was yearning for Blackness within my work setting. When I left and started working on an all Black team, I realized that I wasn’t yearning for Blackness. I was itching for independence. I was made to feel like without them I wouldn’t have a seat at the table. When I knew that without them, I’d not only have a seat at the table, but a plate to actually eat from. Looking back, I believe this kickstarted my fundamental detachment from elitist structures. I also, always had this feeling of being very talented, but not being able to utilize my actual talents within my positions.

What impact has your business made for others or your clients?
Sharing some impact statements below:

  • “One of the most transparent and raw digital storytellers I’ve been able to see. Your message transcends barriers.”
  • “You have inspired me to look within myself, as to what it
  • actually means to ME as a black woman to be more
  • conscious.”
  • “You’re impacting lives, and all those you impact will spread their light and love. You’re part of a chain reaction amongst our women and community!
  • Real, raw, and exactly what we need to find out truths about our actual lives and what we want out of life.”
  • “You definitely inspire me daily to go beyond generational norms and live in my purpose wholeheartedly.”

What effect has it had upon your life?
Honestly, fighting for my dreams, has taught me more about myself than I could explain. It’s taught me why it’s important to bring to fruition, and it’s taught me why it is for me, exclusively. Through B. Bad, I’ve fully actualized the weight and possibilities of my words. Therefore, with B. Loving, I’m excited to see the tangible change that is to come.

Did anyone help you develop your business or was an influence to you? If so, what role did they play?
Honestly, this has been a complete one woman show. For B. Loving, I outsourced, a lot of the creative properties, but beyond that, just ya girl! This was intentional though. I wanted the space to be able to craft my vision exactly as I see it, without any additional hands in the fire. Therefore, once we’ve been rolling for a while, and it’s time for me to start bringing on teammates, they’ll already have a deep understanding of the vision and direction.

What do you love about being an entrepreneur and what are some of the challenges?
The freedom to be a disruptor. When you look across the times, you will see people’s intentions being suppressed, due to being owned by brands, labels, society or whoever. Being an entrepreneur in this modern time gives me the space to both think and live unbound. There are no limits on how many Black femmes I can help, or how I can help them. The landscape is completely mine to move as I please, and at the end of my game, I want to have created and set forth a blueprint on how to live financially emancipated.

What advice would you give to inspiring entrepreneurs? Especially ones who are still working, but want to start a business?
I think first and foremost, I would align on your purpose and intentions. I believe that in this current moment of time, there’s a huge population that lack innovation, and are creating businesses just for the f— of it; by cloning what’s already on the market. While I’m not against getting your coins, I think that as a business owner, and an innovator in general, you need to be able to think beyond the current trend, and onto the what’s next. Often times, this level of innovation, is what you couple with your mission to bring your business to life. At least that’s how I did it.

What do you do when you’re not working on your business?
Chile, am I ever not working? I can be found constantly listening to music, having solo dance parties, or letting my imagination run wild.

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